With the digital landscape becoming more and more prominent, now is a good time to make sure your business website can actually keep up. Here is a list of five things you can do to get your digital house in order.
Remember dontdatehimgirl.com? If not, then check them out! While the domain is catchy and memorable, it may cause a hindrance when it comes to scaling the business in the future. It all depends on the target audience. The same could be true for your domain. If the domain needs to be updated, don’t afraid to do so. Say if you own the .info or .net version of your domain already, check to see if the .com is available and buy that too. You can easily redirect traffic from one domain to another.
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3. Check Your Website Speed
Website speed is the number one reason visitors leave your site. Period. I know it’s something we all struggle with. Did you know there is a tool that checks your website speed for free? GT Metrix checks your website’s load times. Test your website speed today: https://gtmetrix.com/
4. Organize Website Content
Are you selling products or services on your website? If so, it’s supposed to be easy for your audience to find out what you’re selling. Visitors need to clearly and effectively navigate your website. Take some time and go through your current offers to see if they make sense for your business now. If they don’t then update the content on your website.
5. Website Design
Website design can be artsy or minimalistic, but above all else, it needs to be easy to navigate. Have you ever visited a website but couldn’t find the menu because an image was blocking it? Also, if the web design can use a bit of an *ahem* update, visit our DIY Shop for premium WordPress themes. All themes come with an easy-to-follow set of instructions, as well as videos to help you.
*P.S. This post contains affiliate links so I’ll receive a commission if you decide to purchase at no cost to you!